Franchise Sales in the Age of Coronavirus
Four franchising experts share insights and actions to jump-start your franchising program in the face of crisis.

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A recent FranConnect survey of 233 executives quantified the impact of the COVID-19 pandemic on their franchise systems. The results revealed that two-thirds of franchisors are actively moving forward with franchise sales efforts in anticipation of an influx of newly-unemployed professionals looking for business opportunities. Some of the key findings show:

  • 65% of Franchisors are continuing their sales efforts at this time
  • 61% believe that they will now only achieve 25%-79% of their original 2020 sales plan

This webinar will share insights on how to lay the foundation for a resurgence of franchising sales while surviving the crisis. 

Join moderator, Keith Gerson, CFE as he interviews four of the most knowledgeable franchise sales and marketing experts each prepared to share their unique perspectives on strategies for selling through the crisis. Our panelists are:

  • Dave Keil: President & COO - Franworth
  • Mike Skitzki: Operating Partner – FranWorth
  • Joe Mathews: CEO – Franchise Performance Group
  • Lorne Fisher: CEO – Fish-Consulting

On this webinar, you will have the opportunity to learn:

  • How one franchise brand is selling multi-unit area development agreements while 100% of their locations are temporarily closed
  • The creative incentives that are now being offered to reduce risk aversion with unemployment skyrocketing
  • How fast re-opening plans will help you re-scale your franchise sales efforts
  • How to go from a dead-stop to restarting your franchise program and building momentum
  • Ideas on new messaging approaches to make your advertising more applicable given the current environment
  • And much more...

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Webinar: Selling in COVID-19



About The Presenters


Dave Keil, President & COO, Franworth

Dave Keil is President and Chief Operating Officer of Franworth, a growth equity firm that partners with and accelerates the growth of emerging brands.  Franworth brings over 450 years of franchising experience to its partnership with The Lash Lounge, City Row, Madison Reed, skoah, LiveWell, Title Boxing and several affiliate brands.  A four-time franchise CEO, Keil most recently led The Lash Lounge, a Franworth brand and growing franchise system offering semi-permanent eyelash extensions, in locally-owned, luxurious salons.  Keil led the organization through a national expansion, from 19 units to more than 107 units open today.


Mike Sktizki, Operating Partner, Franworth

Mike Skitzki is an Operating Partner at Franworth, and leads the company’s Affiliate Program which provides franchise brands with access to Franworth’s Shared Resource Platform and experienced team to help franchisors expand resources in a cost effective, rapid and flexible way. The Affiliate Program offers executive advising, best practice sharing, and access to best in class suppliers.

Mike has spent nearly 20 years in the franchise industry.  He was part of the founding management team of Franworth and served as the company’s Chief Operating Officer from its inception until 2018; today, as an Operating Partner, Mike helps identify best practices and lead innovation around the franchise management teams, systems, tools, and processes necessary to build great, lasting international franchise companies.

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Joe Mathews, CEO, Franchise Performance Group

Joe Mathews is a 35-year franchise development executive who has helped with franchise sales and lead generation with some of the fastest growing franchise brands such as Subway, Sport Clips, BrightStar and Marco's Pizza. Mathews founded Franchise Performance Group to offer franchisors a complete franchise sales solution, including website design, lead generation, and outsourced franchise sales and advisory. Mathews has since written four books on franchising: best-seller Street Smart Franchising, The Franchise Sales Tipping Point, Developing Peak Performing Franchisees, How to Create a Franchise Sales Breakthrough. Guaranteed., and The Future of Franchising. He has also written or was featured in about 80 articles on franchising which appeared in such publications as USA Today, Fortune, Businessweek, Working Woman, Wall Street Journal, Southwest Airlines Magazine, Entrepreneur, Franchise World, Franchise Times, Franchise Update and other publications.


Lorne Fisher, CEO, Fish Consulting

Lorne Fisher is CEO and Managing Partner of Fish Consulting, a national communications consulting company focused on creating public relations and marketing strategies for franchise businesses. He has worked in communications for nearly 30 years, on both the agency and corporate sides, which enables him to provide insightful counsel to clients and employees to help them succeed.

Lorne recently served on the IFA’s Board of Directors, is a Past Chairman of the IFA Supplier Forum Advisory Board, as well as a former trustee for the IFA Foundation. Lorne is a frequent frequent speaker related to franchising, and his firm has been named to Inc. Magazine’s “Inc. 5000” ranking three times, and has earned multiple “Best Places to Work” awards from Inc. Magazine, PRWeek, PRNews and the South Florida Business Journal.

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FranConnect is the leading franchise management software provider. Based on an analytics approach, only its award-winning, unified FranConnect platform engages stakeholders to grow, scale and optimize franchise systems through a connected and complete view of the business from sales to multi-unit and multi-brand performance. Over 800 brands — including 40 of the Entrepreneur’s Top 100 Global Franchises — in 18 countries count on FranConnect to successfully grow their franchise systems. FranConnect customers span all sizes, growth phases, and industries and have grown 44% faster than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global follow-the-sun operations.