FranConnect Optimize

Introducing the Evolution of Franchise Operations Performance


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You’ve grown your franchise system into a robust and successful multi-unit system, but how do you navigate the steep growth curve from 100 to 1000+ locations?

Introducing FranConnect Optimize.

Optimize is the first-to-market solution that allows you to link goals, insights, and actions across your franchise system so that you can scale and grow your brand, while reducing complexity and keeping costs low.

Join this exclusive webinar to learn more about how Optimize can help:

  • Generate dynamic performance plans and drive execution with best practice playbooks of workflows and tasks
  • Gain visibility into your business health with “smart unit segmentation”
  • Eliminate manual processes, disparate systems, and silo'd data with a centralized solution
  • Link data from across your operations for greater insights and more effective decision making
  • And much more…

Be the first to experience Optimize with Jaffrey Ali, FranConnect's SVP of Product Strategy and Management and Keith Gerson, President of Franchise Ops & CMO. 

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Webinar: Introducing FranConnect Optimize - Post



About The Presenters

Jaffrey Ali Square

Jaffrey Ali, VP, Product and Strategy, FranConnect

With 20 years of technology product leadership, Jaffrey utilizes lean start-up principles to create highly differentiated product offerings. His work with Red Herring 100 winning firms and Gartner Magic Quadrant leaders has resulted in top-tier VC funding. Jaffrey has a degree in Economics (Uni. of Texas) and a Masters in International Economics (Uni. of North Carolina).

Keith Gerson Square

Keith Gerson, President of Franchise Ops & CMO, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last five years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 700+ brands and 110,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.


FranConnect Logo PRIMARY Color Small

FranConnect is the leading enterprise cloud platform used by more than 700 franchise brands to drive scaled growth, operational success, and improved unit-level performance across the franchise system. The FranConnect platform – including its Develop, Engage, Perform, and Market applications; as well as its advanced planning, location management, and analytics capabilities – empowers franchise brands to analyze, monitor, and drive optimized performance and scale across key system growth drivers.

With FranConnect, brands can sell and expand new franchisees faster than their competitors, improve unit-level operations and processes, grow revenue streams, ensure compliance and brand consistency, and ultimately drive rapid expansion and penetration into the marketplace. Brands who use FranConnect grow 44% faster than the market average.