The Franchise Mentor Series
CEO Tools, Tactics and Habits for Franchise Success


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Clear-Summit-Group-1FirstLight Home Care



Join CEOs from two top brands in franchising as they share the challenges and hard-earned lessons of leading a franchise to success. 

Our featured mentors are each exceptionally successful CEOs of leading franchise brands. In this hour-long panel, we'll discuss a broad range of topics at the heart of franchising, with insights to help your business now.

This fast moving discussion will cover a lot ground, including:

  • How technology has impacted their support structures
  • The best investment under $100 they’ve provided to their Franchisees
  • Requirements they would change if they could start their franchise from scratch
  • ...And many more insights from the vantage of leading a top franchise brand

This free-thinking session is patterned after Keith Gerson’s new book, The Franchise Book of Mentors* available at

*100% of book proceeds will benefit VetFran 

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About The Presenters

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Keith Gerson, President of Franchise Ops & CMO, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last five years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 700+ brands and 110,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.

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Jeff Bevis, CEO and Co-Founder, FirstLight Home Care

With a business career that has stretched over 38 years, including 35 years in franchise and entrepreneurial environments, Jeff has a unique and aggressive perspective for what it takes to build successful franchise systems.  He has led major franchise growth or rebuilding efforts in  6 different franchise brands across 5 different industries with record-setting success in every brand.  He is the Co-Founder and CEO of FirstLight Home Care Franchising LLC along with his son Devin.  FirstLight is a new and innovative offering for non-medical in-home care, which has already expanded to over 260 markets in 35 states in its’ first 9 years---with growth accelerating as they continue to add new markets every month.


Dan Monaghan, CFE, Co-Founder, WSI & Managing Partner, Clear Summit Group

Dan is co-founder of WSI, the world's largest digital marketing agency network (founded in 1995).

He is also managing partner of Clear Summit Group, an impact franchising organization that makes venture capital and private equity investments in early stage franchise and technology companies. The current portfolio consists of over 1500 franchised units across 5 brands, operating in 87 countries.

Dan is the best selling author of Why Not Me? (1992), including a 6 CD audio series (the forward of the book was written by Dr Robert Schuller and endorsed by Mark Victor Hansen of Chicken Soup for the Soul fame). In 1998, Dan authored the book Amazing Secrets of Profiting from the Internet. In 2013 WSI released the best seller Digital Minds - one of Amazon's highest rated books on digital marketing.


FranConnect Logo PRIMARY Color Small

FranConnect provides proven franchise management software to more than 700 brands and 140,000 franchisees including multi-unit operators and area developers. The company’s customers rely on FranConnect to grow the number of units and make them more successful. Only FranConnect comes with Franchising Built-In™ – exclusive functionality and best practices for the entire franchise lifecycle – so franchisors can more effectively manage, track, and run their business.