Panel of the Pros
Meet 2020’s Top Ranked Franchise Brokers


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FranConnect introduces its first glimpse into its all-new 2020 Franchise Sales Index with a focus on franchise broker data, trends, insights & best practices through the eyes of the CEO’s of the #1 and #2 ranked organizations.

Hear from expert panelists Jeff Elgin, CEO of FranChoice and Jania Bailey, CEO of FranNet who will share their insights on what this years numbers reveal, and will take questions from the audience ranging from broker effectiveness, cost, how to convert higher numbers of deals and much more.

Attendees will learn from the experts:

  • Are franchise brokers becoming more or less viable in today’s market?
  • What impact has the strong job market had on broker leads and resultant sales vs. other lead sources?
  • Are there franchise business segments that are surging in broker generated deals, and are there segments that are being impacted adversely?
  • What are top Brokers views on working with emerging brands?
  • How do Brokers determine which Franchise Brands to send leads to?
  • What should Franchisors look for when choosing and working with broker organizations?

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About The Presenters

Jaina Bailey Headshot Square

Jania Bailey, CEO, FranNet

Jania Bailey is the CEO of FranNet. Bailey has over 25 years of experience in the banking and franchise industries. She worked for more than eight years, and in several different managerial capacities, with Fantastic Sams International, a hair care franchise. In her last position, she served as the regional manager for Fantastic Sams in Texas. Before that, she oversaw operational support and development for franchisees in a five-state region.

Jeff Elgin Headshot Square

Jeff Elgin, CEO, FranChoice

Jeff Elgin, is the CEO of FranChoice, the premier referral network in the franchise industry.  Prior to founding FranChoice in 2000, Mr. Elgin, served for eight years as the vice president of franchise development for Great Clips, helping grow the company by over 1000 units during his tenure.  He was also the senior development officer of two other franchise companies in the late 80’s, after starting in franchising as a multi-unit franchisee in the video rental business in 1984.  Mr. Elgin is nationally recognized for his expertise in creating and implementing systems that have recruited many thousands of new franchisees.  He has assisted dozens of franchise companies set up effective franchise sales systems and has trained hundreds of franchise salespeople to successfully use these systems. 

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Keith Gerson, CFE, President of Franchise Ops & CMO, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last five years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.


FranConnect Logo PRIMARY Color Small

FranConnect is the leading franchise management software provider. Based on an analytics approach, only its award-winning, unified FranConnect platform engages stakeholders to grow, scale and optimize franchise systems through a connected and complete view of the business from sales to multi-unit and multi-brand performance. Over 800 brands — including 40 of the Entrepreneur’s Top 100 Global Franchises — in 18 countries count on FranConnect to successfully grow their franchise systems. FranConnect customers span all sizes, growth phases, and industries and have grown 44% faster than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global follow-the-sun operations.