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New Restaurant Data Will Transform the Way You Franchise


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New data demonstrates how long held assumptions in QSR and Fast Casual franchising may be holding you back.

Fast Casual and QSR brands represent over 25% of a new FranConnect study of 2,000 US Franchise Disclosure Documents (FDDs). Coupled with insights from FranConnect's CEO Growth Circle summits, this important analysis provides clarity on the common beliefs that constrain franchises ? and some surprising answers!

Now, for the first time in one actionable presentation, there may be just the data you need to justify changes in technology, marketing fees, royalty fees, and even training.

This powerful, informative presentation offers data-driven insights you can use now to get your franchise to the next level. You can discover:

  • The valuable correlation between the hours of new franchise training and lower location growth
  • Why collecting technology fees is no longer an option
  • The No. 1 problem with national and local marketing that's setting up your franchises for failure
  • The counter-intuitive reason your royalty rate is blocking your ability to sell

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About The Authors/Presenters

Keith Gerson Square

Keith Gerson, President of Franchise Operations & CMO, FranConnect

Keith Gerson is a Certified Franchise Executive and has been known for his results in building significant franchise sales and franchise development results. He has worked for over 40 years in creating rapid growth franchise systems, cutting edge franchise development techniques, rebranding of several of franchising's most prestigious names including McDonald’s and Jack in the Box Restaurants.


Shelly Whitehead, Editor, and, Networld Media Group

Multimedia journalist, S.A. Whitehead, has 30-plus years of experience uncovering the treasures hidden inside the stories of the world's businesses and the people who've built them.



FranConnect provides proven franchise management software to more than 700 brands and 140,000 franchisees including multi-unit operators and area developers. The company’s customers rely on FranConnect to grow the number of units and make them more successful. Only FranConnect comes with Franchising Built-In™ – exclusive functionality and best practices for the entire franchise lifecycle – so franchisors can more effectively manage, track, and run their business.