Panel of the Pros
10 Critical Steps to Support Franchisees During COVID-19 Disruptions


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Buzz Brands

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COVID-19 is slowing or stopping every aspect of business, driving uncertainty and anxiety among franchisees. This important webinar brings you a powerful panel discussion on critical things you can do now to help your franchisees through these most challenging of times.

Join Kevin Wilson, CEO of Buzz Brands, Barbara Nuss, CEO of Profit Soup, and Mike Rozman, CEO of, on a discussion of the critical things you can do to support your franchisees during disruptions from COVID-19.

Each panelist represents a unique perspective including multi-brand franchising, financial & unit profitability, and business loan expertise. We’ll cover a range of tasks you can immediately use, including:

  • Minimize adverse impacts on businesses, regardless of the industry and system size
  • Help franchisees plan for uncertainty and ensure they have an effective plan to weather it
  • Discover the one KPI that’s infrequently used but now critical to franchisees
  • Find cash-flow resources now available to your franchisees
  • And more…

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About The Presenters


Barbara Nuss, CPA, Founder, Profit Soup

Barbara Nuss, CPA is founder of Profit Soup, a financial training and benchmarking firm in Seattle, Washington. She combines the management and teaching skills of a seasoned business advisor with the technical knowledge of a CPA. She has worked with business owners and managers across the United States, Canada and Australia, providing them with knowledge and inspiration to improve their businesses and business lives and to proactively create the financial futures of their companies.

Barb has authored financial benchmark studies and customized financial training for many franchises, buying groups, co-ops and trade associations. She is a frequent conference speaker, delivering financial and management topics in a non-threatening, no-nonsense, naturally approachable style. She has a talent for taking the mystery out of the numbers and for inspiring business leaders to embrace practical KPI review routines that keep everyone focused on activities that count.

Barb has contributed to growth and profit improvement initiatives of many networks including BrightStar Franchising, Choice Hotels, Learning Rx, ProSource Wholesale Flooring, RE/Max LLC, PuroClean, SpeedPro Imaging, True Value Hardware, Two Men and a Truck, Wild Birds Unlimited and many more.

Michael Rozman Boefly2

Michael Rozman, CEO and Co-founder,

Mike Rozman is CEO and co-founder of, the online marketplace connecting business borrowers with 5,000+ lenders. Mike is passionate about helping small business owners most efficiently secure competitive financing to start a business or grow an existing business. He’s been committed to bringing innovation to the franchise industry so brands can successfully address the unique capital access needs of their new and existing franchisees.

Previously, Mike was the president and co-founder of Edgeware Analytics, the company that served as the founding platform for BoeFly. Prior to starting Edgeware in 2003, Mike was a Vice President at JPMorgan Chase in its Global Bank.
Mike earned a dual-MBA from Columbia Business School and the London Business School and a BS from Boston College.

Mike serves on the International Franchise Association’s Supplier Board and in 2013 became a Certified Franchise Executive.


Kevin Wilson, CFE, CEO & President, Buzz Franchise Brands

Kevin Wilson is the CEO and President of Buzz Franchise Brands and has held the position since July 2012. Prior to this, Kevin was a Senior Managing Director with Envest Ventures where he oversaw $160M across three funds that made 28 investments, four of which were franchisors. Before joining Envest, Kevin was a Senior Managing Director of Discovery Americas, a private equity fund based in Mexico City, Mexico. Utilizing his experience in the airline industry, he developed a business plan and co-founded Volaris, (NYSE: VLRS) an ultra low cost airline. His career includes being CEO of South African Airways Technical, the independently owned maintenance operation of South African Airways, based in Johannesburg, South Africa; the CEO and Founder of Benny’s Bagels, a franchisor of retail bagel stores based in Dallas, Texas. Kevin began his business career working for Bain and Company as a consultant in Toronto, Canada and Dallas, Texas.

Kevin obtained his business degree from the Ivey Business School at the University of Western Ontario, Canada. Kevin and his wife Katy live in Virginia Beach, Virginia with their three children.

Keith Gerson Square

Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last five years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.

FranConnect Logo PRIMARY Color Small

FranConnect is the leading franchise management software provider. Based on an analytics approach, only its award-winning, unified FranConnect platform engages stakeholders to grow, scale and optimize franchise systems through a connected and complete view of the business from sales to multi-unit and multi-brand performance. Over 800 brands — including 40 of the Entrepreneur’s Top 100 Global Franchises — in 18 countries count on FranConnect to successfully grow their franchise systems. FranConnect customers span all sizes, growth phases, and industries and have grown 44% faster than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global follow-the-sun operations.