World-Class Business Leaders on Getting Reopening Right


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Four Superstar Leaders will provide you with “down and dirty, no filler” content in a span of 10 minutes apiece. Each of our speakers has a best seller business book, and a lifetime of business and franchise acumen curated for these times. Watch this free webinar to learn the tools and frameworks that will help you cut to the chase as you lead your network through uncharted waters. Our expert line-up represents critical business disciplines who will drive rapid-fire key elements of an effective roadmap for greater clarity and certainty as you transition back to business in the “next normal.”

Troy Hazard

Scott Greenberg
THE NEW NOW: Preparing to Thrive Post-Pandemic

Ford Saeks

Kelly McDonald
HOW TO WOW, WORK WITH & WIN CUSTOMERS NOW & Seamlessly Transition to “Business Abnormal” Later

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Webinar: 5 Speakers on Getting Reopening Right



About The Presenters

Troy Hazard Headshot - outdoors close up - hi-res

Troy Hazard, Author, Future-Proofing Your Business: Real-Life Strategies to Prepare Your Business for Tomorrow, Today

There are few situations in the business world that Troy Hazard has not experienced and survived. The entrepreneurial genius, who has founded and nurtured thirteen businesses over three decades, has turned around businesses that were making enormous losses and has consulted to countless successful companies including Goodyear, Baskin Robbins, Subway, Fisher & Paykel and many more.

Hazard’s business talents earned him international respect, so much so that he was elected by the world’s foremost business leaders for the role of Global President of the Entrepreneurs’ Organization, a role he says was one of his greatest challenges.

3 Key Takeaways:

  1. How to future proof a ’trend’ in your industry
  2. 3 simple steps to create a culture of confidence in your business
  3. How to set a strategy that learns from the past, applies to the present, to protect your future

Scott Greenberg, Author, The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar

Scott Greenberg designs game-changing steps to grow businesses, build high-performing teams and create unforgettable customer experiences. For ten years Scott was a multi-unit, award-winning franchise owner with Edible Arrangements. His operation won international recognition: “Best Customer Service” and “Manager of the Year,” out of more than 1000 locations worldwide. Today he’s a sought-after international speaker, consultant and author, with clients that include McDonalds, Great Clips, GNC, RE/MAX, Smoothie King, Global Franchise Group and countless other companies in all 50 U.S. states and throughout the world. Going beyond numbers and profits, Scott delves into the human-side of business to help organizations boost performance and make a memorable impact on the lives of customers and employees.

3 Key Takeaways:

  1. Learn to use “The Rhetorical Triangle” to better serve franchisees, and to give them more influence over employees and customers
  2. Identify the two support areas for optimizing franchisee and employee performance
  3. Learn what customers need most in today’s raw, uncertain marketplace
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Ford Saeks, Author, SUPERPOWER! How to Think, Act, and Perform with Less Effort and Better Results

It May Not Be ‘Business as Usual’, but Ford is still helping clients improve Their Business Growth, Marketing Impact, and Sales Revenues, through Virtual Keynote Presentations, Interactive Workshops, Seminars, and Strategic Zoom Meetings. Ford has been presenting virtually for top brands and associations in a variety of industries for over 20 years. How you influence, engage, connect, and convert prospects into customers has changed forever.  Ford can help you and your franchisees with innovative solutions to capture new opportunities and make the most of these challenging economic times.

3 Key Takeaways:
  1. Three essential tips for planning, executing, and increasing sales in a virtual environment
  2. Discover an easy-to-follow formula to improve the impact, engagement, and conversion marketing & sales efforts
  3. How to avoid fumbles, mishaps, and mistakes that negatively impact sales

Kelly McDonald, Author, How to Work With and Lead People Not Like You: Practical Solutions for Today’s Diverse workplace

Kelly McDonald is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience.  She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.  She has been featured on CNBC, in Forbes Magazine, BusinessWeek, Fast Company, on CNNMoney.com and on SiriusXM Radio.  Her client experience includes iconic brands such as Great Clips, Toyota, State Farm, Nike, and Harley-Davidson.

3 Key Takeaways:

  1. Take care of employees/associates by creating meaningful ways for them to do some good together
  2. Adapt your sales/marketing approach to be helpful and relevant (helping beats selling)
  3. Be “quietly helpful” – listen to customers’ pain points and issues and work to help solve problems appropriately

FranConnect Logo PRIMARY Color Small

FranConnect is the leading franchise management software provider. For nearly twenty years, the FranConnect platform has served as the Sales, Operations, and Marketing backbone for over 800 brands worldwide. Nine of the Franchise Times Top 10 Fastest Growing franchise businesses rely on FranConnect to drive growth, improve profitability, and streamline operational performance. FranConnect customers span all sizes, growth phases, and industries and they grow 44% faster on average than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global follow-the-sun operations. For more information on FranConnect, visit www.franconnect.com.