Short-Cut to the Front-of-the-Line 
3 experts share insights and actions to keep your Franchisees funded and in business.


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President Trump has just signed into the law the stimulus loans which provides vital help to Franchisor's and Franchisee's. Learn the shortcuts, recommendations and how to avoid the pitfalls so that you can get to the front of the line (it'll be millions long).

Join moderator, Keith Gerson, CFE (President of FranConnect) as he interviews one of franchising’s most knowledgeable lending experts, Mike Rozman, on bringing meaning to the confusing and often contradictory information circulating about the CARES Act, the Payroll Protection Program, the SBA’s Economic Injury Disaster Loans, and more.

Our other expert panelists are Paul Pickett (CDO, Wild Birds Unlimited) and Mitch Cohen (accomplished multi-brand / multi-unit franchisee and consultant). Collectively, they will bring their real-world perspective on what’s happening on the ground and how they are handling the unprecedented challenges, increasing demands for support and ensuring that accurate information is being funneled through their systems.

There’s a lot of contradictory information out there and this webinar will help resolve your questions, address why the line for CARES and related programs will be the longest in history, and why you need to get in motion now or face the risk of delaying your funds.

Here’s how attendees will benefit from attending:

  • Discover the pros and cons of each program (yes there are some downsides)
  • How can the SBA loan program with forgiveness potential be a lifeline?
  • Learn how to manage your payroll if you’re in the Payroll Protection Program
  • How to approach your banker and landlord when asking for a deferment
  • What are program restrictions on how funds can be used?
  • Learn which loan applications you can apply for in real time and what to expect after applying
  • And more…

Attendees will participate in live-polling and receive instant feedback on how other chains are being impacted. You’ll also have your questions answered live by our experts. 

Thursday, April 2nd, 2020 from 12 – 1 p.m. EDT

Watch the Webinar Now


About The Presenters

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Mitch Cohen, Multi-brand, multi-unit Franchisee and Consultant

Mitch began his franchisee story in the early 80’s operating 8 Baskin Robbins, achieving Top 10% in the chain. He's always had a heart for helping others and was co-chair of the Joy in Childhood Foundation for 11 years and was responsible for building a national vendor partnership program raising more the 5 million dollars a year to bring joy to sick and hungry children. Today, Mitch and his partners are responsible for the development of 7 Jersey Mike Subs locations in Long Island, NY all of which currently are outperforming the system average. And Mitch recently signed with Sola Salons to develop 6 locations in New York. He sits on on the Multi Unit Franchise Conference Advisory Board, is an IFA Board Member and is past co-chair of the franchisee relations committee. 

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Michael Rozman, CEO and Co-founder, Boefly.com

Mike Rozman is CEO and co-founder of BoeFly.com, the online marketplace connecting business borrowers with 5,000+ lenders. Mike is passionate about helping small business owners most efficiently secure competitive financing to start a business or grow an existing business. He’s been committed to bringing innovation to the franchise industry so brands can successfully address the unique capital access needs of their new and existing franchisees.

Previously, Mike was the president and co-founder of Edgeware Analytics, the company that served as the founding platform for BoeFly. Prior to starting Edgeware in 2003, Mike was a Vice President at JPMorgan Chase in its Global Bank. Mike earned a dual-MBA from Columbia Business School and the London Business School and a BS from Boston College.

Mike serves on the International Franchise Association’s Supplier Board and in 2013 became a Certified Franchise Executive.


Paul Pickett, Chief Development Officer, Wild Birds Unlimited

Paul’s career with Wild Birds Unlimited has perfectly combined his love of birds, nature and people.  Paul joined the WBU team as the first full time employee in 1989 shortly after graduating with his Master’s Degree in Biology/Ornithology from the University of North Dakota.  He has over 30 years of experience in working with potential franchisees as they join the WBU team and manages all of the real estate and legal responsibilities for the WBU system.  Paul sits on the Advisory Board for the Franchise Update Leadership and Development Conference and chaired the event in 2018.  Paul is a frequent speaker at franchising conferences, sits on both the IFA’s Franchise Relations Committee and Franchisor Forum and is the co-chair of the newly formed IFA Pride Counsel.  In February 2020, Paul received the honor being granted the IFA Woman’s Franchise Committee Crystal Compass Award.

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Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last five years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.

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FranConnect is the leading franchise management software provider. Based on an analytics approach, only its award-winning, unified FranConnect platform engages stakeholders to grow, scale and optimize franchise systems through a connected and complete view of the business from sales to multi-unit and multi-brand performance. Over 800 brands — including 40 of the Entrepreneur’s Top 100 Global Franchises — in 18 countries count on FranConnect to successfully grow their franchise systems. FranConnect customers span all sizes, growth phases, and industries and have grown 44% faster than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global follow-the-sun operations.