On-Demand Webcast: Watch It Now!


Want to know how other franchisors are generating quality leads?  Or which franchise lead sources deliver the highest conversion to deal? And where you can drive higher lead volumes?  We analyzed data from 487 franchisors to find out.


According to our survey data, the biggest challenge franchise development teams face is lead generation. To be successful, franchisors have to attract quality leads by creatively leveraging multiple sources, ranging from portals to websites, brokers, referrals, events, and beyond. But are all of these leads created equally?

We analyzed lead volumes and lead performance from 487 franchisors and discovered some surprising results. Our examination shows that the volume and quality of the leads varies greatly by source, with some sources producing significantly more closed deals than others.

Register now to watch the recorded webcast where we presented highlights from our new Franchise Sales Index Report, which was produced in concert with IFA.

What you'll learn:

  • Which lead sources deliver the most leads for successful franchisors
  • Which lead sources have the highest conversion to deal rates
  • How leads from various franchise portals and brokers compare
  • How to measure the ROI of your franchise lead generation activities
  • Where you should be increasing and decreasing your marketing spend


About the Presenter:


Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last five years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 600+ brands and 110,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.

Watch the Webcast Now!

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Questions? Want a Demo? No problem.