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The support and franchise fee structures that got your franchise system here will not get you to the next level. In fact, new data shows long held assumptions in franchising may be holding you back.
This is one of several insights from a new FranConnect study of over 2,000 US Franchise Disclosure Documents (FDDs). This analysis, coupled with insights gathered from live-polling during the webinar, will provide clarity on the common beliefs that constrain franchises-along with some surprising answers.
Polls that were conducted recently around the findings showed that over 80% of franchise executives are concerned they're not collecting enough to effectively compete in each of their crowded business categories.
Now, there may be data to justify changes in your technology fee structure, marketing fees, royalty fees, and even training.
Forty-year industry veteran Keith Gerson, CFE, President of Franchise Operations & CMO at FranConnect, reveals powerful, data-driven insights you can use now to bring your franchise to the next level, including:
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About The Presenters
Keith Gerson, President of Franchise Ops & CMO, FranConnect
Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last five years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 700+ brands and 110,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.
FranConnect provides proven franchise management software to more than 700 brands and 140,000 franchisees including multi-unit operators and area developers. The company’s customers rely on FranConnect to grow the number of units and make them more successful. Only FranConnect comes with Franchising Built-In™ – exclusive functionality and best practices for the entire franchise lifecycle – so franchisors can more effectively manage, track, and run their business.