Franchise Sales Index 2020 
Data and Insights for Selling and Surviving in the New Normal.


Register to get the video and report now!


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FranConnect's Franchise Sales Index Report is the most complete and authoritative source of insight into the current state of Franchise sales. Now in its fifth year, the data reveals critical insights relevant for franchise operators looking to confront the economic reality of the pandemic. 

This year's report confirms that there was already a notable decline in franchise sales leads before the pandemic, the result of a then full-employment economy. And now, with  the unemployment rate skyrocketing, there is going to be a rush by those impacted as they seek new opportunities and a sense of control in these turbulent times. What the pandemic has accomplished is to reveal the cracks that already existed in many franchise sales programs and systems (including 53.2% of all leads never got any response at all). This webinar will give you positive examples and best practices to help you immediately incorporate and to allow you to get back-in-the-game now.

Here’s how attendees will benefit from attending:

  • Benchmarking insights from the 2020 FranConnect Franchise Sales Index and what it means in today’s environment
  • The necessary content changes needed in campaigns and on your website
  • Best practices in conducting Virtual Discovery Days
  • Overcoming the perception of being “insensitive” when contacting leads in your database
  • What the most important metrics are to measure at this time
  • What other tasks to have your Franchise Development Team work on with slower than usual inquiries and signings
  • And more…

You’ll also have your questions answered live by Keith Gerson, who oversees the Franchise Sales Index. 

All registrants will receive a FREE copy of the full report.

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Download the Presentation Now

Watch the Video Now &
Download the Report

Webinar: Franchise Sales Index 2020



About The Presenters

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Keith Gerson, CFE, President of Franchise Ops, FranConnect

Keith Gerson brings 40+ years of executive level expertise as a passionate and driven Franchisor and Franchisee with a proven track-record in building rapid-growth, and highly profitable franchise organizations. Over the last five years, Keith has served as President and Chief Customer Advocate for FranConnect where he has been able to work closely with many Executive Boards and Leadership Teams that are part of FranConnect’s portfolio of 800+ brands and 148,00 locations. His focus is on helping franchisors to get to their desired future state in sales, operations, communications, and engagement. Recognized in franchising circles for his extensive leadership experience, and ability to drive execution, Keith is a highly-rated keynote speaker and has had the rare opportunity to have created several leading franchise systems from their very conception through launch and sustained growth taking these systems from micro-emerging status to that of successful enterprise level brands.


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FranConnect is the leading franchise management software provider. Based on an analytics approach, only its award-winning, unified FranConnect platform engages stakeholders to grow, scale and optimize franchise systems through a connected and complete view of the business from sales to multi-unit and multi-brand performance. Over 800 brands — including 40 of the Entrepreneur’s Top 100 Global Franchises — in 18 countries count on FranConnect to successfully grow their franchise systems. FranConnect customers span all sizes, growth phases, and industries and have grown 44% faster than the broader franchising market. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global follow-the-sun operations.