Franchising Survey Analysis

FranConnect conducted a comprehensive survey of 233 franchise executives in late March 2020 to quantify the impact of the COVID-19 pandemic on their franchising businesses. The resulting analysis illustrates how franchise businesses of different sizes and in different sectors are reacting through changes to their strategy and operations.  Among the key findings: 

• Nearly all brands surveyed in business services (86%) and commercial and residential services (89%) are continuing their sales efforts; 
• 75% of full-service restaurants — one of the hardest-hit segments over the last month — reported halting franchise sales.  
• Over half of micro-emerging brands (under 25 locations) surveyed stated they’ve stopped their franchise sales efforts, compared to only 16% of those with between 100 and 500 units. 

We have summarized all of the analysis in this free report. Read it to understand how your industry peers are adjusting their strategy based on the impact of COVID-19 to their businesses.