Discover what you can do about the disconnects between franchisees and franchisors.
The purpose of business, according to the late Peter Drucker is the “making and keeping of customers,” yet how much of a franchisee’s time is actually devoted to building revenues by actively marketing their business? Most of us would agree that whatever time is being devoted, results would suggest that it’s not enough or efficient.
Unfortunately, there isn’t one marketing silver bullet that will produce the level of leads or customers required. A franchisee must execute a wide suite of marketing tools that are simply overwhelming making it nearly impossible to keep everything in sync.
Download this guide to learn why franchisee marketing is so often unsuccessful and how you can help turn that around.
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